Vechtsportonline
Studio OAK developed and realised a bold and dynamic interior concept for the largest martial arts store in Europe.
Vechtsportonline was founded over 20 years ago out of love for the sport. What started as a small martial arts shop in Groningen has since grown into the leading martial arts store in the Netherlands, both online and offline.
With a physical store of over 1,200 m², the challenge was to create an interior that not only reflects the raw energy and dynamism of martial arts but also offers an inspiring and functional shopping experience. Studio OAK translated this into a concept where power, movement, and experience come together.
Opdrachtgever: Vechtsportonline
Locatie: Groningen
Branche: Retail
Scope: Interior concept
Team: Studio OAK
INTERIOR AS AN EXTENSION OF THE SPORTS EXPERIENCE
Upon entering, customers are immediately immersed in the world of martial arts. The interior strikes a balance between raw industrial elements and sleek, modern finishes. Large visuals of martial arts legends, robust materials like concrete and steel, and subtle lighting enhance the athletic atmosphere.
Eye-catchers such as a full-size boxing ring, an MMA cage, and an impressive wall of boxing gloves and shin guards make the store not just a place to shop, but a place to experience the sport. Strategically placed displays and interactive zones create a dynamic and inviting environment.
FROM CONCEPT TO REALISATION
From the first sketch to the final execution, Studio OAK worked closely with the client to create an interior that reinforces Vechtsportonline’s identity. The store radiates energy and professionalism, making both novice athletes and experienced fighters feel right at home.
BRAND EXPERIENCE
With a focus on detail, brand experience, and functionality, Studio OAK has created a space that perfectly reflects the passion and dynamism of martial arts.